EMPOWER YOUNG PEOPLE TO ADVOCATE FOR HUMAN RIGHTS IN CAMBODIA.
Clients: OHCHR, Office of the High Commissioner for Human Rights
Company/Agency: Melon Rouge Agency
Team: Juanita Delvasto, Monika May, Céline Le Grand, Alexandre Burgeat and more
My role: Design Lead / Art Direction
Expertises:
STRATEGY
BRANDING
ART DIRECTION
EVENT DESIGN
SOCIAL MEDIA CAMPAIGN
Context
In a country like Cambodia, where the pursuit of Sustainable Development Goals is actively pursued, upholding human rights remains a topmost concern.
What actions are we taking for Human Rights? The creative concept supported by a National event encourages individuals to vocalize their thoughts on the significance of young people actively participating in both their local communities and the broader society. Every voice counted in the search for a common commitment to human dignity!
The strategy is to invite each individual to participate in their own way while sharing the same motivations and hopes
The creative concept is about reinforcing and encouraging each of us to be a voice to advocate for Human Rights despite all our differences. An invitation to stand for Human Rights with an individual perspective by using the "I" and the juxtaposition of personal actions:
"I stand", "I sing", "I speak", "I care"
.... What's yours?
“My voice, my right.
My voice counts”.
_Desmond Tutu.
