A FRESH AND BOLD BRAND IDENTITY THAT REINVENTS THE RETAIL EXPERIENCE IN THE KINGDOM.

Client : ChipMong Retail

Company/Agency: Melon Rouge Agency\

Team: Kesey, Céline Le Grand, Jean-Pascal Vitorri

My role: DCreative Director

Expertises:
BRAND IDENTITY
RETAIL EXPERIENCE
SPACE DESIGN
STRATEGY
IMPLEMENTATION & PROJECT MANAGEMENT

Context

Creation of a new brand identity and store experience for a retail chain.

CHIP MONG Group is one of the main corporations in the Kingdom of Cambodia  Cambodia. Chip Mong has attained prominence as a leader in many fields and remarkably in the retail sector.

To affirm their retail development, we supported CHIP MONG Group in defining a new retail strategy by the creation of a chain of supermarkets. The new visual identities and store experiences have been developed to reinvent the consumer experience and to refresh retail in the Kingdom. We developed the brand identity and retail concept and roll-out across the country.

2 formats of stores providing 2 types of experiences for various typologies of consumers :

  • Supermarket store

  • Express Store

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