SUPPORT LOCAL HANDCRAFT ENTREPRENEURS BY CREATING THE FIRST CAMBODIAN HANDICRAFT INCUBATING CENTER
Clients:
Satcha, created by BRB Cambodia
My role: Brand Strategy & Art Direction
Expertises:
NAMING
LOGOTYPE
VISUAL IDENTITY
ART DIRECTION
BRAND GUIDELINES
Context
SATCHA introduces an innovative business model designed to empower artisans, enabling them to transition into entrepreneurs with increased knowledge and confidence. The incubator approach ensures that artisans maintain their autonomy and independence while receiving valuable support from industry experts.
Satcha is a pioneering concept in the region, specifically dedicated to the promotion of local crafts through the incubation of talented artisans. By blending traditional expertise with contemporary design, Satcha aims to showcase Cambodian talent to local and international audiences. The aim is to preserve this invaluable knowledge for future generations, as well as to create a positive social, economic and environmental impact.
SUPPORT COMMUNITIES: SOCIAL AND ECONOMIC IMPACT
Create a tangible impact toward artisans and local communities and provide them with regular revenues and social advantages. Develop artisan’s core skills and allow incubated artisans to become autonomous and financially independent offering them “customized services” according to their own abilities, needs, and ambitions.
THE logo is made up of a harmonious combination of the word mark SATCHA in Khmer and in Latin character, which means in Khmer :
SINCERITY / TRUST.
The process of creation and the art of modeling inspired the interpretation of the logo, the graphic elements and the use of textures. It involves the skillful shaping and working of materials such as clay, wood or metal to create intricate and detailed objects or designs. A sense of transformation from raw to beauty.
