Hi! I am Céline
Strategic and experience designer
MISSION
As an independent designer, I help organizations/entrepreneurs/startups IDENTIFY NEW OPPORTUNITIES AND shape theIR USER AND brand experience, by combining Research, Strategy, and Design.
With a multidisciplinary creative approach and a keen interest in understanding our environment and people, I help organizations uncover and translate insights and human behavior into innovative services, experiences, and brands that address contemporary challenges while prioritizing responsible scenarios for our future.
CONVICTIONS
I am a passionate designer, working towards lasting positive systemic transformation FOR communities.
Field Research in Cambodia
PROJECTS
Unfold the complexity of ageing in Portugal to provide new inclusive age-empowered solutionS
Client: **Confidential
Company: WithCompany
Digital service to provide economic opportunities for people with disabilities
Client: NSSF - National Social Security Funds + ACCESS - Australia Cambodia Corporation for Equitable Sustainable Services Program
Company: Melon Rouge Agency
Improve passenger experience at Vinci Airports in Cambodia
Client: Vinci Airports
Company: Melon Rouge Agency
Health counseling app for garment factory workers
Client: Care International
Company: Melon Rouge Agency
SUPPORTING LOCAL HANDICRAFT ENTREPRENEURS THROUGH THE CREATION OF CAMBODIA'S FIRST HANDICRAFT INCUBATING CENTRE
Client: Satcha
Empower Youths in Cambodia to Advocate for Human Rights
Client: OHCHR - Office of the High Commissioner for Human Rights
Company: Melon Rouge Agency
A NEW NATIONAL DIGITAL PLATFORM TO IMPROVE ACCESS TO SOCIAL SECURITY SERVICES
Client: National Social Security Funds Cambodia NSSF), supported by GIZ
Company: Melon Rouge Agency
How to implement a green data-driven strategy to accelerate the environmental transition of retail chains ?
Company: The Field
Want to see more of my work? Contact me!
Research
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Social Innovation
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Experience design
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Insight-driven Strategy
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Research { } Social Innovation { } Experience design { } Insight-driven Strategy { }
SERVICES
As an independent designer, I help organizations/entrepreneurs/startups, identify new opportunities and shape their user and brand experience by providing integral design services. It includes research, innovation strategy, journey mapping, service design, branding, content and media development.
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. Delving into the problem, understanding what is going on below the surface, at the systems level
. Identify Leverage points within a system that have the power to shift the status quo
. Catch signals of emerging changes.
. Synthesize findings to generate insight and delineate new potential scenarios
User Research
Market Research
Systemic Design
Insights-driven Strategy
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Convert insights into actional and innovative future scenarios with an interdisciplinary lens
Creative Strategy to convert insights into Brand Experience Strategy
Value hypothesis / Proposition
Behavioral archetypes / Personas
Customer Journey Strategy
Scenarios & storyboard
Co-creative workshops
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Build actionable solutions encapsulated in a unique brand story by using multidisciplinary design to cover all touchpoints of the experience
Service Design
Branding
User Experience
Digital Design
Space Design
Prototyping
User testing
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Foster engagement with the audience and evaluate
Communication
Social Media
Brand Activation
COLLABORATIONS
I had the opportunity to collaborate with a variety of clients from corporate to public and non-profit sectors.
“With more than 15 years of living In different continents, I crave multicultural environments in which I source my inspiration, always striving to understand communities and challenge the status quo.”
Céline Le Grand • Strategist & Experience Designer